April Promo

HURRY! Expiring soon! 5 Days Only

1. Extreme Digital Marketing (Quarterly on SEO or SEO+Local Buzz):

50% OFF of month 1 of each quarter PLUS the following:
+ FREE Brand Booster – Content + Video
+ 50% OFF on required content and fixes.
+ FREE social media campaigns every quarter

2. ​APRIL PROMOS:

* SEO + BRAND ESTABLISHER PACKAGE
– Bundle them in our quarterly program and get 50% OFF in month 1 of SEO then 56% OFF on Brand Establisher!
* MARKETING CAMPAIGN STARTER KIT
– Bundle Professional and Mobile Responsive Starter Website with Brand Establisher for only $1200 (valued at $1700)!
* PPC LEAD GENERATION
– FREE Landing Page + 33% OFF on Month 1 of PPC
Contact us for Details

Google Update Warning April 21

googleupdate

Ensure your website is mobile compatible. CHECK HERE TO SEE HOW GOOGLE SEES YOUR SITE At the time of writing already the number of people using mobile devices to view web content is approaching 70% and climbing. If your website is not mobile compatible you are potentially losing 70% of your website visitors.

Further more to quote Google,

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

  • To Keep Visitors attention on your site Black Max Media provides clear navigational structure with good quality written content enhanced with video.
  • To Cater to the Search Engines and an increasing mobile audience all our websites are ‘mobile responsive‘ and ‘search engine’ friendly.
  • Preview Our Web Solutions and Choose A Web Site that Suits Your Local Business, Get Yours Now!

Get Your Web Site Found By Google

 

For a website to be found on the first page of a ‘Google’ search – there is a number of things one must do:

1) Pay attention to the structure of your website – without going into technical details this simply means structuring the organization of your content so it is clear to the search engines what your site is about. For example, “Is your site about apples and oranges? Or is is about fruit which includes apples and oranges?”

2) Provide Quality Content to your potential reader. Search Engines track how long visitors stay on your site as one indication of the quality of your website. Simply put the longer visitors stay on your site the higher you will rank in a search engine search.

3) Provide good indicators or key words inside your content that the search engines can find that substantiate what your site is about. To carry on our fictitious example text containing terms such as pears and plums would further substantiate that your website is about fruit.

4) Ensure your website is mobile compatible. CHECK HERE TO SEE HOW GOOGLE SEES YOUR SITE At the time of writing already the number of people using mobile devices to view web content is approaching 70% and climbing. If your website is not mobile compatible you are potentially losing 70% of your website visitors.

Further more to quote Google,

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

  • To Keep Visitors attention on your site Black Max Media provides clear navigational structure with good quality written content enhanced with video.
  • To Cater to the Search Engines and an increasing mobile audience all our websites are ‘mobile responsive‘ and ‘search engine’ friendly.
  • To Promote your business or cause your website must act as a marketing tool with a strong call to action and/or facilitate lead capture. All our sites come with built in features allowing you to capture your visitors information by offering free information and/or promote an action such as  call us, click to call or buy now.
  • We have the writers, we have the designers, we have all the technical aspects handled to make sure your site is visible on the web. You need to start with a strong website foundation if you are to compete and dominate in an ever increasing electronic marketing world. Call us at 604-200-7787!

See Our Local Business Site Designs and Contact Us for a Free Web Site Evaluation

Direct Mail is Still Kicking

Traditional Direct Mail, we all know as junk mail – old school marketing . We all still get it and do you know why – because it works. Now if you were to send a mail piece direct to 100 households how much do you think it would cost you. Consider the fact that you would have to hire a designer, a copy writer, pay for the printing, the envelope and the postage and someone to stuff and deliver the envelopes to the post office. $1000 or $1.00 a household wouldn’t be out of the question would it – In fact $1.00/household would seem downright unrealistic.

Co-op Advertising or Shared Advertising, is one way to get the costs down. We see it in coupon mailers, flyers, newspaper inserts but right away you are competing with multiple ads on low quality paper that mostly goes to line bird cages and into recycle bins. The only exception to that are those who pay strict attention  bargain hunters – not likely your best prospects. Not only that but typically this type of advertising is run by franchises and while it may be effective one is tied into large long term contracts and large down payments.

Introducing Co-op Postcards,  For all the reasons direct mail is great, its something that is tangible, something you can get your hands on, something that gets physically into every house hold if only there was a way to overcome all all the shortcomings. Well this is what we have come up with, Large Format postcards, get the benefit of shared advertising costs on high quality glossy card stock. Its a post card – everybody looks at both sides of a post card not only is your mail piece going to be delivered direct to your geo-targeted household – its going to be seen.  As for long term term contracts forget about it, cover your share of the printing and distribution  and your ad gets delivered for under ten cents a household. $200 get your ad special into 2000 neighbour homes. And there is no chance your competitor is going to undercut your promotion in the same mail piece ever again – it just won’t happen. Check it out.